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Entry LevelFull-timeGit
Salary Range
$15,300 - $20,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
IFS Copperleaf is seeking a digitally focused and hands-on Marketing Specialist, Demand Generation based in Colombo, Sri Lanka. This role plays a key part in driving pipeline growth across APJMEA through targeted digital, demand generation, and account-based marketing programs.
Key Responsibilities
- →Plan, execute, and optimize regional demand generation campaigns across APJMEA, including email, paid media, webinars, and digital programs
- →Drive marketing-sourced pipeline through targeted multi-channel and ABM campaigns (one to few and one to one)
- →Collaborate closely with the Sri Lanka based digital team on campaign builds, targeting, segmentation, and optimization
- →Own campaign performance tracking and reporting (KPIs such as MQLs, engagement, CTRs, and pipeline contribution) using tools such as Marketo and Salesforce
- →Manage pre and post campaign lead lists, CRM routing, and follow-up coordination with sales and BDRs
- →Analyze results and provide clear, actionable insights to improve engagement and conversion
- →Support physical and digital events, including venue sourcing, supplier coordination, and logistics
- →Partner with the marketing team to amplify the lead generation impact of events
- →Maintain and update marketing assets in collaboration with internal teams
- →Support PR and content updates as needed
- →Support PO creation, invoicing processes, and supplier coordination
Requirements
- ✓Proven experience in digital marketing and demand generation
- ✓Strong analytical skills with the ability to track and report on campaign performance
- ✓Experience with marketing automation tools such as Marketo and CRM systems like Salesforce
- ✓Excellent organizational and project management skills
- ✓Ability to work collaboratively with cross-functional teams including sales, marketing, and operations
- ✓Strong communication and interpersonal skills
