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SeniorFull-time
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
IFS is seeking a strategic and results-driven Social Media Manager to lead the evolution of their global social media presence. This role focuses on shaping and advancing social media strategy, optimizing channel performance, and ensuring measurable business impact.
Key Responsibilities
- →Own the global social media strategy across LinkedIn, YouTube, Instagram, and emerging platforms, aligning with IFS's corporate communication goals.
- →Oversee management of IFS's social media platforms, including the advocacy program and platform strategy.
- →Ensure quality control of content shared via IFS social media channels, maintaining consistency with brand voice and style guidelines.
- →Define and track KPIs tied to awareness, engagement, thought leadership, and pipeline influence.
- →Use insights, social listening, and A/B testing to continuously optimize and innovate.
- →Monitor platform trends and competitor activity to keep IFS’s presence relevant and differentiated.
- →Partner with PR, brand, demand generation, product marketing, and regional teams to align social strategy with business priorities.
- →Amplify campaigns, executive thought leadership, and employee advocacy programs across channels.
- →Represent social media in cross-functional planning, bringing data-driven recommendations to shape campaigns.
- →Lead agency relationships, regional collaboration, and cross-functional alignment.
- →Own the relationship with social media platform provider (e.g., Oktopost).
- →Guide and mentor the social content manager and other contributors to ensure consistency and quality.
- →Oversee governance of tools (e.g., Oktopost), workflows, brand voice, and compliance.
- →Present quarterly performance reviews and actionable insights to senior stakeholders.
Requirements
- ✓Experience in creative industries or a media background.
- ✓Ability to offer fresh perspectives and innovative approaches to enhance social media strategies.
- ✓Expertise in managing and delivering social media messages, content, and best practices.
- ✓Ability to implement effective awareness-driving social media programs that resonate locally while aligning with corporate goals.
