Manager, Email Marketing & SMS at IndigoBooksMusic

About the Role

The Email Marketing & SMS Manager will oversee the strategy, development, and maintenance of email and SMS marketing calendars, working closely with brand, trade, and merchandising teams. This role ensures alignment with company priorities and seasonal campaigns while supporting Indigo’s personalization and automation roadmap.

Key Responsibilities

• →Drive email performance metrics, including open rates, click-through rates, conversions, and revenue contribution
• →Create and execute an on-brand SMS strategy, setting and achieving clear benchmarks for growth and effectiveness
• →Ensure brand consistency and relevance in email creative and messaging across customer segments
• →Manage the email marketing calendar to meet business needs, ensuring it is up-to-date and changes are communicated to stakeholders
• →Create and implement SMS strategies addressing partnerships, data privacy, acquisition, and content
• →Proactively manage approval processes to deploy emails on time and error-free
• →Lead campaign analysis and reporting, providing insights to optimize future campaigns
• →Partner with various teams to shape weekly and seasonal email and SMS plans
• →Coordinate with creative, site, merchandising, brand, and data teams to align messaging and segmentation strategies
• →Act as the primary voice of the email marketing team in cross-functional meetings
• →Execute email campaigns from concept brief to deployment
• →Submit creative briefs aligned with business goals and customer experience
• →Manage campaign content, stakeholder reviews, and edits to ensure on-time deployment
• →Own quality assurance on all coded emails with the production team
• →Identify A/B testing opportunities and implement learnings to improve performance
• →Own post-campaign analysis and reporting, identifying trends and performance insights
• →Track and analyze email campaign results to ensure they meet objectives
• →Continuously optimize briefing and campaign development processes
• →Stay updated with trends and best practices in email marketing
• →Directly manage one team member, supporting their professional development
• →Encourage collaboration, accountability, and knowledge-sharing within the team
• →Provide coaching and feedback to elevate executional excellence and strategic thinking
• →Set team objectives and measure employees against their individual accountabilities
• →Collaborate to drive flexible and iterative solutions
• →Share technical knowledge and actively seek to learn from others
• →Model Indigo’s beliefs and convey a positive image
• →Foster a culture of continual learning and open mindset
• →Embrace and champion change within the organization.