Social Media Coordinator at Insomnia Cookies

Insomnia Cookies

Philadelphia PA (Center City HQ)·3w ago

Mid LevelFull-timeReact

Salary Range

$102,000 - $138,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Social Media Coordinator to support the day-to-day execution and evolution of our social media presence across platforms. This hands-on, fast-paced role is perfect for someone who lives and breathes social content, community engagement, and internet culture. You will help bring our social strategy to life through organic and paid initiatives.

Key Responsibilities

→Support management and daily execution of social media channels across platforms
→Develop engaging content ideas for organic and paid social campaigns aligned with brand voice
→Create and execute static and video content using platform-specific tools and native features
→Assist in writing, scheduling, and publishing branded copy that drives engagement
→Foster community engagement by responding to comments and direct messages in a timely manner
→Support influencer and partnership marketing initiatives including outreach and content tracking
→Assist with sourcing, organizing, and labeling user-generated content for brand use
→Support reporting, data gathering, and performance tracking for campaigns
→Monitor campaign performance, platform trends, and best practices to inform strategies
→Maintain strong knowledge of platform-specific best practices across TikTok, Instagram, X, and emerging platforms
→Identify and react to real-time trends, memes, and cultural moments in a brand-safe way
→Ensure secure access to brand accounts via approved tools and authentication protocols

Requirements

✓Bachelor's degree or equivalent professional experience
✓2+ years of experience in social media management and content creation
✓Strong proficiency in Mac and Windows environments (Excel, PowerPoint, Word)
✓Hands-on experience with content creation tools such as Adobe Creative Suite, CapCut, and Canva
✓Comfortable creating video, photo, and graphic content for social platforms
✓Experience using social media management and analytics tools such as Sprout Social or Dash Hudson
✓Highly organized with strong communication and product coordination skills
✓Self-starter with ability to manage multiple priorities in a fast-moving environment
✓Flexibility to travel and work off-hours as needed based on campaign or business needs