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ManagerFull-timeAWSGitAI
Salary Range
$23,120 - $31,280 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Media Manager to take ownership of paid acquisition strategies for a dynamic SaaS environment, driving significant growth and impact across Europe. This role emphasizes not only campaign management but also the development of a robust, high-performing paid media engine, with a focus on data analysis to optimize multi-channel performance and collaborate with various teams.
Key Responsibilities
- →Develop and own the paid media strategy across the EU, aligned with pipeline, revenue, and growth targets
- →Plan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platforms
- →Establish channel-mix recommendations, budget allocations, reporting structures, and optimization frameworks
- →Lead full-funnel campaign planning: awareness, consideration, conversion, and expansion
- →Execute and optimize campaigns daily to improve CPL, CAC, ROAS, and pipeline contribution
- →Lead continuous testing (creative, copy, audiences, landing pages) to improve conversion rates
- →Own and forecast paid media budgets across markets and segments
- →Monitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI tools
- →Deliver recurring insights, dashboards, and recommendations to marketing leadership
- →Collaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiences
- →Manage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when needed
- →Drive paid-media best practices across the broader demand-generation organization
- →Ensure all paid campaigns comply with GDPR and EU advertising regulations
- →Stay up to date on digital trends, platform changes, privacy updates, and competitive opportunities in the EU market
Requirements
- ✓Bachelor's degree or higher in related field
- ✓8+ years of experience in paid media or performance marketing, preferably in a B2B SaaS environment
- ✓Proven success managing large, multi-country budgets and generating measurable pipeline and revenue impact
- ✓Advanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platforms
- ✓Strong analytical skills: ability to interpret performance data and turn insights into strategy
- ✓Experience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboards
- ✓Strong communication and stakeholder-management skills; ability to present results to leadership
- ✓Fluent in English; additional European languages are a plus
- ✓Familiarity with ABM approaches, intent-data platforms, and enterprise targeting strategies
Benefits
- ★Competitive base salary + commission structure
- ★Ongoing training and professional development
- ★Opportunities for career advancement within a growing organization
- ★Collaborative and supportive team environment
- ★Comprehensive benefits package
