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SeniorFull-time
Salary Range
$45,084 - $60,996 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Performance & Paid Media Strategist to develop and execute multi-channel paid media strategies across various platforms. This role focuses on balancing short-term performance with long-term impact while identifying new growth opportunities.
Key Responsibilities
- →Develop and execute multi-channel paid media strategies across search, social, display, video, affiliate and ATL
- →Balance short-term performance with long-term impact
- →Identify new growth opportunities across emerging channels and trends
- →Partner with creative and brand teams to develop strong, performance-led messaging
- →Ensure campaigns are driven by data, customer insight and commercial objectives
- →Manage and allocate significant media budgets across channels
- →Optimise channel mix to maximise ROI and customer quality
- →Forecast performance and proactively adjust investment based on results
- →Continuously test, learn and optimise through structured experimentation
- →Improve CPA, conversion rates and incrementality
- →Discover and test CRO opportunities across web, app and funnels
- →Work closely with analytics to refine attribution and measurement frameworks
- →Collaborate with cross-functional teams to align acquisition efforts with product, broker network and retail initiatives
- →Provide clear, commercially focused reporting to senior stakeholders
- →Translate performance data into actionable recommendations
Requirements
- ✓Strong background in paid media strategy and execution
- ✓Experience with multi-channel advertising platforms
- ✓Ability to manage significant media budgets
- ✓Proficiency in data analysis and performance optimization
- ✓Excellent collaboration and communication skills
Free to sign up. Takes 30 seconds.
About LendiGroup1
LendiGroup1 operates as a specialized financial services provider, focusing on lending solutions and financial advisory within the broader fintech and banking sectors. The company's name suggests a structured, group-oriented approach to lending, likely serving as a platform or aggregator for various financial products. While the exact founding date and location are not explicitly stated, the name and domain imply a modern, digitally-focused entity that leverages technology to streamline lending processes for clients. LendiGroup1 positions itself as a bridge between borrowers and lenders, offering efficient and transparent financial services in an increasingly competitive market. The company's main offerings include tailored loan products, such as personal, business, and mortgage loans, alongside financial consulting to help clients navigate complex borrowing decisions. Key features of LendiGroup1's services likely include competitive interest rates, simplified application processes, and personalized customer support, all designed to cater to individuals, small businesses, and potentially larger enterprises seeking reliable financing options. Its target audience appears to be those who value efficiency, transparency, and accessibility in their financial transactions, particularly in markets where traditional banking may be less adaptable. LendiGroup1 has likely distinguished itself through its commitment to innovation and customer-centric solutions, possibly leveraging advanced algorithms or data analytics to enhance loan approvals and risk assessment. The company may hold a notable position in the alternative lending space, differentiating itself by combining the speed of fintech with the reliability of traditional banking practices. Its unique value proposition could lie in its ability to offer flexible lending terms while maintaining stringent compliance and security standards, making it a trusted partner for clients seeking both agility and stability in their financial dealings.
