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Mid LevelFull-timeAWS
Salary Range
$70,000 - $75,000 /year
About the Role
We are looking for a motivated and detail-oriented Content Marketing Specialist to join our team at Loadsmart. This role focuses on managing the production of high-quality, SEO-optimized content that drives organic traffic, generates leads, and establishes Loadsmart as a thought leader in the logistics and supply chain technology space.
Key Responsibilities
- →Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers
- →Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs
- →Develop detailed outlines and assignments for freelance writers including keyword targets and article structure
- →Assign tasks to freelance writers, track progress, ensure timely delivery, and provide feedback
- →Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices
- →Optimize all content for search engines including title tags, meta descriptions, header structure, and internal linking
- →Format and publish optimized content in our CMS, ensuring proper categorization and tagging
- →Track content performance metrics and identify opportunities for content updates and optimization
- →Work with product marketing managers and subject matter experts to ensure technical accuracy
Requirements
- ✓3 years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology industries
- ✓Proven SEO expertise with demonstrated ability to optimize content for search rankings
- ✓Freelancer management experience: Track record of successfully managing freelance writers to deliver high-quality work on deadline
- ✓Project management skills: Ability to manage 20-25+ content projects simultaneously
- ✓Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear content briefs
- ✓Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, and internal linking strategies
- ✓Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization
- ✓Self-starter mindset: Comfortable working independently and managing your own workload
- ✓Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot, Google Search Console, and project management tools
- ✓Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content
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