Senior Demand Generation Manager at Metergysolutions

Metergysolutions

Toronto, Ontario·6h ago

SeniorFull-timeGit

Salary Range

CA$90,000 - CA$120,000 /year

About the Role

We are looking for a Demand Generation Manager to build and lead our demand engine, owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada and the U.S. This role will architect, launch, and optimize integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact.

Key Responsibilities

→Develop the demand generation strategy aligned to target markets, growth regions, segment priorities, and revenue targets.
→Build inbound and outbound lead engine across paid, earned, and owned channels.
→Own campaign execution across SEM, paid search, digital ad buys, LinkedIn, nurture journeys, and events/program activation.
→Develop qualification frameworks and partner with Sales/Sales Ops to improve funnel conversion.
→Stand up marketing automation workflows to scale nurture and re-engagement programs.
→Implement lead scoring methodology connected to ICP, behaviour signals, and priority segments.
→Build and maintain campaign and attribution reporting dashboards inside Salesforce.
→Continuously optimize ROI against CAC, CPL, channel effectiveness, and cost efficiency.
→Support content strategist/designer to align core content with funnel stages and campaign objectives.

Requirements

✓5–8+ years in B2B demand generation, performance marketing, or growth role
✓Experience building integrated campaigns across SEM, paid social, email automation, and nurture
✓Hands-on expertise with Salesforce and MAP
✓Strong analytical and funnel optimization skills
✓Proven ability to build from the ground up in a scaling environment
✓Collaborates well cross-functionally, especially with Sales and Sales Ops
✓Builder mindset, bias for execution, strong prioritization skills