International Sales Manager at MinorInternational

About the Role

We are looking for a highly strategic and commercially driven International Sales Manager to accelerate high-value international revenue across our luxury safari lodges, resorts, and premium hotel portfolio. This outward-facing role focuses on expanding global luxury leisure and strategic market presence.

Key Responsibilities

• →Develop and execute territory-specific sales strategies for the USA, UK, Europe, and emerging markets
• →Conduct structured international sales missions throughout the year
• →Represent Minor Hotels Africa at global trade events
• →Identify, contract, and grow high-producing luxury travel designers, tour operators, wholesalers, and selected MICE partners
• →Establish new strategic accounts with clear revenue potential
• →Achieve annual international revenue targets across assigned markets
• →Drive high-yield leisure business while protecting ADR and rate integrity
• →Monitor account production versus potential and adjust strategy accordingly
• →Collaborate closely with Revenue Management on pricing and market positioning
• →Identify and develop new distribution channels aligned to brand standards
• →Manage a portfolio of priority international accounts using structured account plans
• →Conduct joint sales calls with regional and property teams where required
• →Negotiate commercial agreements within approved frameworks
• →Develop long-term partnership strategies for top-producing accounts
• →Maintain strong relationships with key DMCs feeding international markets
• →Position Minor Hotels Africa properties firmly within the luxury and premium segments
• →Provide structured market intelligence on competitors, trends, and customer behaviour
• →Maintain in-depth knowledge of all Minor Hotels Africa properties, developments, and USPs
• →Monitor and report on competitor strategies across key markets
• →Organise and host educational roadshows, training sessions, and high-level client events
• →Coordinate and host FAM trips with defined ROI objectives
• →Represent Minor Hotels Africa with professionalism and brand consistency at all times
• →Maintain accurate CRM reporting and post-trip performance analysis
• →Participate in Sales Strategy Meetings with African property teams
• →Work cross-functionally with Marketing, Revenue, Reservations, and Operations
• →Provide clear, actionable feedback to hotels on international market trends and opportunities