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SeniorFull-timeAI
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
NBCUniversal Media Group is seeking a Manager of Consumer Insights to drive primary research initiatives that bring consumer insights to the growth and strategy teams for Peacock, NBC, and Bravo. This role is critical in executing primary research and conducting robust analysis to support the growth strategy plan for the business.
Key Responsibilities
- →Design and execute all phases of research workstreams, including writing briefs, drafting surveys and discussion guides, managing survey fielding, analyzing banners & crosstabs, conducting advanced data analysis, developing insight narratives, and presenting findings
- →Synthesize qualitative, quantitative, and first-party signals into clear insights in support of Growth Strategy Plans for the business
- →Oversee monthly landscape tracking to deliver a comprehensive view of consumer behaviors and preferences in TV & streaming
- →Support management of relationships with external research agencies and vendors
- →Build relationships with the Distribution, Growth Strategy, Partnerships, and Advanced Analytics teams
- →Become a subject matter expert on all things primary research
- →Leverage innovative research methodologies and AI-enabled tools to streamline repeatable workflows
- →Foster a consumer-centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisions
Requirements
- ✓Experience leading quantitative primary research initiatives
- ✓Strong background in advanced quantitative methods like MaxDiff, conjoint, and drivers analyses
- ✓Ability to design and execute research workstreams
- ✓Expertise in data analysis and synthesis
- ✓Experience managing relationships with external research agencies and vendors
- ✓Strong communication and presentation skills
- ✓Ability to build relationships with cross-functional teams
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