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SeniorFull-timeGit
Salary Range
$48,620 - $65,780 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Manager will be responsible for driving demand generation efforts across the North Asia Region for NIQ. This role focuses on developing strategic marketing campaigns that increase demand and lead generation across NIQ's portfolio.
Key Responsibilities
- →Develop and execute demand generation strategies for North Asia markets, driving growth and enhancing customer engagement through tailored campaigns
- →Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention using various digital and traditional marketing channels
- →Leverage knowledge of market customer behaviors and competitive landscapes to inform campaign strategies
- →Collaborate with regional sales and customer success teams to identify key audience segments and curate content to generate high-quality leads
- →Build and reinforce NIQ's brand presence, ensuring consistent messaging across all channels
- →Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives and market strategy
- →Regularly measure and report on campaign effectiveness using metrics such as MQLs, SQLs, conversion rates, and ROI
- →Stay up-to-date on marketing trends, tools, and technologies
Requirements
- ✓Experience in demand generation within a global matrix organization
- ✓Strong analytical skills with ability to track and report on marketing performance metrics
- ✓Knowledge of digital and traditional marketing channels
- ✓Understanding of customer behaviors and competitive landscapes
- ✓Ability to work cross-functionally with sales, product, and customer success teams
- ✓Experience with marketing campaign development and execution
- ✓Strong communication and collaboration skills
