Product Marketing Manager at Siteground

Siteground

Sofia·2d ago

ManagerFull-timeGitGoAIML

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Product Marketing Manager at SiteGround to drive the success of our innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s) and collaborate with world-class teams to shape how businesses grow online.

Key Responsibilities

→Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives
→Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition
→Create compelling product positioning and messaging tailored to multiple customer segments
→Conduct market research and competitive analysis to guide marketing strategy and roadmap planning
→Collaborate closely with product management, design, customer experience, and marketing teams
→Plan, optimize, and oversee product and feature launches to maximize adoption and sales
→Create and contribute to marketing campaigns that promote and upsell products to new and existing customers
→Develop product-led content strategy including case studies, demos, webinars, and educational resources
→Manage product communication across all touchpoints
→Define and track key product metrics and iterate based on data insights
→Own pricing and packaging strategy recommendations
→Serve as product champion at industry events

Requirements

✓Minimum 3 years of experience as a Product Marketing Manager or another similar role
✓Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies
✓Strong analytical abilities with a data-driven approach
✓Excellent communication and storytelling skills
✓Proven ability to track and improve key product metrics while managing multiple priorities
✓Track record of delivering measurable results through cross-functional collaboration
✓Excellent verbal and written communication skills in English