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ManagerFull-timeGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a data-driven and growth-oriented Product Marketing Manager to drive the marketing strategy and execution for SoFi’s Small Business (SMB) lending and banking products, as well as the Lanterncredit.com and SoFi’s SMB marketplace. This is a high-impact, hands-on individual contributor role that requires a blend of strategic thinking and execution.
Key Responsibilities
- →Contribute to the go-to-market strategy for SMB products, developing product positioning and messaging frameworks that resonate with small business owners
- →Support multi-channel acquisition strategies with a growth mindset, implementing channel allocations and creative testing to optimize for conversion and ROI
- →Support the web page strategy for high-traffic SMB landing pages, conducting A/B tests on value propositions and UX design to improve the conversion funnel
- →Write creative briefs and partner with the in-house studio to develop compelling campaigns across email, social, paid media, direct mail, and in-app channels
- →Partner with Product and Lifecycle teams to drive product usage and member retention through targeted engagement initiatives
- →Conduct competitive research and user interviews to contribute to our understanding of the SMB landscape
- →Manage the nuts and bolts of marketing execution, including campaign launches, T&Cs, and marketing disclosures
- →Regularly monitor and share KPIs and performance metrics with marketing leadership and cross-functional partners
Requirements
- ✓Bachelor’s degree required
- ✓4+ years of experience in product marketing, growth marketing, or similar marketing roles
- ✓A data-first approach to problem-solving, with experience using data to identify funnel drop-offs, validate hypotheses, and measure campaign effectiveness
- ✓Experience combining high-level strategic planning with tactical execution, including brief writing, experimentation, and project management
- ✓Eagerness to thrive in a fast-paced, self-driven environment where you navigate ambiguity and manage multiple priorities simultaneously
- ✓Strong communication skills with a proven ability to lead through influence
- ✓Strong project management skills with experience working in matrixed organizations
Benefits
- ★Comprehensive and competitive benefits package (visit Benefits at SoFi page for details)
