Senior Marketing Data Scientist, Optimization at Sofi

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role: SoFi is seeking a highly motivated Senior Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement. This exciting new role will be part of the Marketing Measurement Insights and Optimization team. The focus of this role is ownership of an automated, end-to-end marketing offer measurement and monitoring framework, covering offer setup, execution, fulfillment, and post-campaign validation. This reporting infrastructure is critical to ensuring SoFi’s marketing offers are executed accurately, transparently, and in compliance with internal policies and external regulatory requirements. This role will partner closely with Compliance, Legal, Product, and Marketing to ensure marketing offers are consistently monitored, discrepancies are detected early, and documentation is available for audit and regulatory review. The reporting and alerting systems built in this role will serve as a key control for offer execution and fulfillment accuracy across the company. What you’ll do: • Own the end-to-end offer campaign measurement and monitoring system, including automated data pipelines, data quality checks, stakeholder dashboards, and proactive alerting for execution or fulfillment issues. • Establish and maintain standardized definitions, controls, and tracking for offer eligibility, fulfillment logic, and payout timelines; proactively surface discrepancies, delays, or failures and partner with Marketing, Product, Engineering, and Compliance to resolve them. • Create and maintain clear documentation of offer definitions, fulfillment logic, and monitoring processes to support audits, reviews, and stakeholder alignment. • Own non-standard or time-sensitive offer execution and analytics needs by extending existing frameworks, while continuously identifying opportunities to reduce manual effort through automation and standardization. • Lead the consolidation of marketing offer reporting across products, channels, and teams, creating a single, trusted source of truth for offer performance and fulfillment status. • Translate complex offer execution and fulfillment data into clear narratives that inform senior leadership on performance, risk, and compliance posture. What you’ll need: • Bachelor’s degree in Computer Science, Mathematics, Statistics, Engineering, or a related quantitative field; Master’s degree preferred. • 5+ years of experience in data science, analytics, or data engineering roles supporting marketing, growth, or product analytics; experience in financial services or other regulated industries strongly preferred. • Advanced proficiency in SQL and strong experience using Python for data analysis and pipeline development. • Proven experience building and maintaining production-grade dashboards and self-serve reporting solutions (e.g., Tableau or equivalent BI tools). • Hands-on experience developing automated data pipelines and data models using tools such as Airflow and dbt, ideally within a Snowflake-based data stack. • Experience designing data quality checks, monitoring, and alerting systems to proactively identify data or execution issues. • Familiarity working with compliance, legal, risk, or audit stakeholders, or building analytics and reporting used for controls, monitoring, or regulatory review. • Strong ability to translate complex and ambiguous business requirements into scalable, well-documented analytical solutions. • Demonstrated ability to independently own projects end-to-end, prioritize effectively in a fast-paced environment, and drive work to completion with minimal oversight. • Excellent communication skills, with the ability to clearly explain technical concepts and insights to non-technical, cross-functional stakeholders. • High intellectual curiosity, strong attention to detail, and a collaborative mindset suited for cross-functional work across Marketing, Product, Engineering, and Compliance. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. This role may also be eligible for a bonus and/or long term incentives. Your recruiter will provide more information to you. All roles are eligible for competitive benefits. More information about our employee benefits can be found in the link below. Benefits To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi & Galileo page! US-Based Base Compensation$89,600—$168,000 USDCompensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [Upgrade to PRO to see contact]. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.