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SeniorFull-timeRustSpringGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior B2B Marketing Manager to help take a brand-new product from early traction to a repeatable go-to-market motion. This is a true 0→1 role with the opportunity to define how we show up in the market from the ground up.
Key Responsibilities
- →Define our initial go-to-market strategy for a new AI product
- →Establish positioning, messaging, and category narrative from scratch
- →Lead early product launches and customer-facing storytelling
- →Design and run early demand experiments to find what works
- →Partner closely with sales on enablement, feedback loops, and early deals
- →Work with product and design to shape onboarding and first impressions
- →Turn early customer learnings into sharper messaging and GTM focus
Requirements
- ✓5-7+ years of B2B marketing experience, with 0→1 or early-stage products
- ✓Experience bringing new products or brands to market
- ✓Strong ability to simplify complex or technical products (AI experience a plus, not required)
- ✓Comfortable operating with limited data, evolving strategy, and high ownership
- ✓Hands-on operator who can execute while setting direction
- ✓Strong cross-functional collaborator with product, design, and sales
- ✓Experience marketing AI, data, or technical B2B products preferred
- ✓Background in early-stage startups or venture-backed companies preferred
- ✓Experience shaping early ICP definition and GTM motion preferred
Benefits
- ★Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts. HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- ★Employer sponsored 401(k) match of up to 2% for retirement planning
- ★A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- ★We offer competitive paid time off policies including vacation, sick leave and company holidays.
- ★At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- ★Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- ★Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- ★Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- ★Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- ★Up to $1,000 Professional Development Reimbursement a year.
- ★$200 per year donation matching to support your favorite causes.
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