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ManagerFull-time
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
As a Marketing Manager on the Creator Marketing team at Substack, you will lead initiatives that drive creator acquisition, adoption, and engagement. You will design and execute programs that activate creators, expand reach, and bring new subscribers into the network.
Key Responsibilities
- →Define and execute multi-channel marketing programs for key creator segments.
- →Work closely with Partnership Leads across categories to build and execute market-specific programs.
- →Develop compelling content and campaign copy tied to clear, measurable goals.
- →Use data, insights, and experimentation to optimize program and campaign performance.
- →Partner with the Creator Marketing team to align product marketing, events, and creator marketing into cohesive, high-impact programs.
- →Collaborate with brand communications and editorial to spotlight creators across owned channels and earned media.
- →Work cross-functionally with Partnerships and Product to understand creator and subscriber behavior and translate insights into growth programs.
Requirements
- ✓4 to 6+ years of experience in marketing (tech/creator economy preferred).
- ✓Experience running social media and social ads is a plus.
- ✓Excellent written, verbal, and diplomatic skills, with a sharp attention to detail.
- ✓Comfortable working with data, and using it to measure impact and develop stronger programs.
- ✓A voracious reader and subscriber to Substacks, with a keen sense of the evolving tech and media landscape.
- ✓The ability to work quickly and effectively while managing several projects under deadline.
- ✓Strong people skills, with experience working directly with creators.
