Loading...
SeniorFull-timeGo
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Manager to join the European Visa Direct Marketing Team. This role focuses on driving demand generation and go-to-market execution, working closely with the sales team to feed their sales funnel with opportunities.
Key Responsibilities
- →Execute integrated marketing campaigns to drive demand, awareness and adoption of Visa Direct’s solutions
- →Monitor campaign performance and optimize tactics based on data-driven insights
- →Partner with content and creative teams to deliver high-quality assets for campaigns and events
- →Work closely with sales, account management, global and regional marketers to ensure consistent messaging and execution
- →Coordinate with global teams to adapt strategies for local market needs
- →Gather competitive intelligence and customer feedback to inform positioning and GTM strategies
- →Track industry trends and incorporate insights into marketing plans
Requirements
- ✓Experience in demand generation and go-to-market execution
- ✓Strong understanding of marketing campaign development and optimization
- ✓Ability to collaborate cross-functionally with sales, account management, and marketing teams
- ✓Knowledge of Visa Direct’s solutions and the payments industry
- ✓Data-driven approach to marketing with strong analytical skills
Free to sign up. Takes 30 seconds.
About Visa
Visa is a global technology company that operates at the forefront of the payments industry, facilitating electronic funds transfers across the world. Founded in 1958 as BankAmericard and evolving into Visa Inc. in 2007, the company has established itself as a cornerstone of modern financial infrastructure. Headquartered in the United States, Visa provides the technological backbone that enables billions of transactions annually, connecting consumers, businesses, banks, and governments in over 200 countries and territories. Its network, VisaNet, is renowned for its security, reliability, and scalability, processing transactions with speed and precision. Visa offers a comprehensive suite of payment solutions, including credit, debit, prepaid, and commercial products, all designed to enhance the way people and businesses transact. Key features of Visa’s services include advanced security protocols such as tokenization and biometric authentication, global acceptance at millions of merchant locations, and innovative digital payment options like contactless and mobile wallet integrations. The company primarily targets consumers seeking convenient and secure payment methods, merchants aiming to streamline operations and reduce fraud, and financial institutions looking to offer competitive payment products. Visa’s solutions are particularly valuable in the retail, hospitality, and e-commerce sectors, where seamless and secure transactions are critical. Visa holds a dominant position in the global payments industry, processing trillions of dollars in transactions each year and setting industry standards for innovation and security. The company’s notable achievements include pioneering the introduction of credit cards, driving the adoption of contactless payments, and leading initiatives to combat fraud and promote financial inclusion. Visa’s unique value proposition lies in its ability to combine a vast, interconnected network with cutting-edge technology, enabling faster, safer, and more inclusive financial transactions worldwide. Its commitment to sustainability and digital transformation further solidifies its role as a leader in shaping the future of payments.
