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ExecutiveFull-timeRustGoAI
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Head of Growth to lead Weave’s growth initiatives and oversee marketing-sourced demand creation for inbound and upsell sales teams. This role manages the growth strategy and paid media team, responsible for expanding demand generation and optimizing performance across various channels.
Key Responsibilities
- →Lead growth marketing channels that meet demand objectives in alignment with marketing initiatives
- →Communicate, plan, and oversee paid media campaign execution with creative and sales teams
- →Monitor performance and regularly report on full-funnel impact across channels and verticals
- →Provide deep insights on performance trends, market reception, and tactical actions
- →Track downstream conversion efficiencies and coordinate across marketing and revenue organizations
- →Optimize advertising spend for efficient output and in support of Weave’s objectives
- →Develop and manage critical programs for demand capture, funnel optimization, and lead generation
- →Work closely with revenue and financial planning organizations to align on forecasting and resource allocation
- →Develop new tactics and channels for go-to-market activities
Requirements
- ✓10+ years of Demand Marketing experience
- ✓5+ years of B2B experience
- ✓5+ years of hands-on experience in paid search, paid social, programmatic display, and other paid media channels
- ✓Healthcare and SaaS marketing experience preferred
- ✓Strong capabilities within reporting systems, particularly with Salesforce
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