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Mid LevelFull-timeGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Advertising Coordinator to join the Advertising team at Web Summit, the renowned tech conference organization. This role involves planning, launching, and optimizing large-scale campaigns across various platforms to drive attendance and partnerships for Web Summit events worldwide.
Key Responsibilities
- →Plan, launch and optimise campaigns across Meta, Google and LinkedIn, with exposure to TikTok and additional platforms.
- →Own day-to-day campaign execution including budget pacing, creative rotation, testing frameworks and optimisation.
- →Work closely with the Creative team to brief new assets and iterate on performance-driven concepts.
- →Partner with Marketing Analytics and Growth to understand audiences, funnel performance and attribution.
- →Monitor performance daily, proactively identifying opportunities to improve ROAS, CPA, CTR and conversion rates.
- →Build weekly reports and contribute to strategic readouts for senior stakeholders.
- →Support testing roadmaps across creative, messaging, targeting and bidding strategies.
- →Help scale campaigns across markets and regions as events ramp up.
- →Take increasing ownership of accounts and budgets as you grow within the team.
Requirements
- ✓1 to 3 years experience running paid media campaigns in-house or agency-side.
- ✓Hands-on experience in at least two of the following platforms: Meta Ads, Google Ads, LinkedIn Ads.
- ✓A strong understanding of campaign setup, optimisation and reporting.
- ✓Comfort working with budgets, pacing and performance targets.
- ✓A data-driven mindset and curiosity about testing and experimentation.
- ✓Excellent organisational skills and the ability to manage multiple campaigns at once.
- ✓Confidence working cross-functionally with creative, analytics and commercial teams.
- ✓Ambition to grow quickly in a high-performing team.
- ✓An interest in technology, startups and the global tech ecosystem.
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