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LeadFull-time
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Lead at Wolt plays a strategic role in commercial, brand, content, and social media marketing for a specific country. This individual will lead partnership relationships with merchants to develop co-marketing campaigns and execute social media campaigns with local influencers.
Key Responsibilities
- →Work closely with the Regional Campaign Planning team and global marketing teams to align country marketing calendars with global strategic initiatives
- →Form the marketing strategy for the country, considering OKRs and available budgets, and balancing local and global campaigns
- →Coordinate with local leadership, global marketing teams, and commercial teams to align marketing strategies with overall business objectives
- →Identify and secure new partnerships while nurturing existing relationships
- →Design and execute joint marketing campaigns with partners to increase visibility and drive mutual growth
- →Execute social media campaigns by partnering with local influencers and the Regional Brand team
- →Support Campaign Planning teams in city and area expansions
- →Oversee the creation of marketing materials and promotional content tailored for local campaigns
- →Lead a team of Marketing Managers/Specialists and support their development
Requirements
- ✓Experience in strategic marketing with a focus on commercial, brand, content, and social media
- ✓Strong leadership skills with the ability to manage a team of Marketing Managers/Specialists
- ✓Excellent partnership development and relationship management abilities
- ✓Proficiency in coordinating with various stakeholders including local leadership, global teams, and commercial teams
- ✓Experience in designing and executing marketing campaigns
- ✓Understanding of global brand guidelines and ability to align local marketing efforts with them
- ✓Strong analytical skills to identify growth levers and optimize for growth and efficiency
