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LeadFull-timeRustGit
Salary Range
$108,375 - $146,625 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Business Growth Lead to join Binance, the world's largest cryptocurrency exchange. This individual contributor role will own and execute the growth strategy for our trading products, working closely with cross-functional teams to drive acquisition, engagement, and retention.
Key Responsibilities
- →Own growth strategy & targets: Define KPIs and user/business growth goals for our trading product, Convert; build and execute the roadmap to hit them.
- →Drive performance through data: Monitor core dashboards daily/weekly/monthly; identify opportunities, gaps, and risks; translate insights into action plans and measurable experiments.
- →Plan and run growth initiatives: Design promotions, campaigns, and lifecycle programs to acquire and retain users; coordinate execution with Marketing and regional teams.
- →Partner on product optimization: Work with Product Managers and engineers to improve existing flows and launch new features; use competitor research, user feedback, and data to prioritize impact.
- →Own day-to-day business operations: Ensure smooth execution across stakeholders and maintain high-quality delivery from planning to post-launch review.
- →Customer-first mindset: Stay highly focused on user satisfaction, retention, and long-term value.
Requirements
- ✓3-6 years of experience in growth, business operations, or growth marketing in retail-facing fintech, trading, or internet products (trading/brokerage experience is a strong plus).
- ✓Strong understanding of financial products and trading basics; crypto/crypto exchange knowledge preferred.
- ✓Highly data-driven: comfortable owning metrics and running structured experiments; proficient in Excel + SQL (and able to partner effectively with analysts).
- ✓Strong product and business sense with the ability to influence priorities and drive cross-functional execution.
- ✓Creative and hands-on in designing promotions, content/event initiatives, and new growth levers.
- ✓Ownership mindset, excellent communication, and strong stakeholder management; prior product/business ownership is a bonus.
