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Mid LevelFull-timeReact
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are building our growth marketing function in-house to own the complete customer journey from first ride through long-term engagement. You'll lead acquisition strategy, lifecycle marketing, and customer economics, with direct impact on how we scale the business profitably.
Key Responsibilities
- →Lead acquisition strategy, lifecycle marketing, and customer economics
- →Build in-house acquisition capability across paid media, partnerships, and emerging channels
- →Design activation and engagement programs that drive long-term rider habits
- →Build high-performing growth team
- →Partner with Finance on customer forecasting and business cases
Requirements
- ✓P&L accountability from acquisition through retention
- ✓Acquisition offer strategy and testing frameworks
- ✓Lifecycle pricing strategy: onboarding programs, engagement offers, reactivation campaigns
- ✓Customer segmentation, cohort analysis, and LTV modeling
- ✓Experience with paid media, partnerships, and emerging channels
- ✓Summary Bullets
- ✓Lead acquisition strategy and lifecycle marketing
- ✓Build in-house acquisition capability
- ✓Design activation and engagement programs
- ✓Build high-performing growth team
- ✓Partner with Finance on customer forecasting
- ✓Develop strategic roadmap and testing agenda
- ✓Establish key metrics and reporting cadence
- ✓Requirement Bullets
- ✓P&L accountability from acquisition through retention
- ✓Acquisition offer strategy and testing frameworks
- ✓Lifecycle pricing strategy
- ✓Customer segmentation, cohort analysis, and LTV modeling
- ✓Experience with paid media, partnerships, and emerging channels
- ✓Ability to build and lead a growth team
- ✓Strategic thinking and roadmap development
- ✓Benefit Bullets
- ✓[]
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