Inbound Marketing & CRM Project Manager at Feverup

Hey there! We’re Fever, the world’s leading tech platform for culture and live entertainment, Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +40 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. About The Team Secret Media Network is a digital media group focused on recommending perfect plans, discovering great places, sharing things to do and relevant breaking news in different cities around the world. Our network is composed of Secret London, Secret Chicago, Secret LA, Secret NYC, Secret Sydney, Lisboa Secreta, Paris Secret, Madrid Secreto, Barcelona Secreta and More! About The Role The Inbound Marketing & CRM Project Manager is the strategic bridge between our editorial content and our global audience growth. You will own the global newsletter strategy and lead-generation ecosystem across all Secret Media Network cities. Your mission is twofold: Map editorial opportunities to design high-converting Inbound strategies (growing our subscriber base) and optimize our CRM channels to nurture those contacts, ensuring they stay engaged and move seamlessly toward our transactional experiences. This role combines content planning, automation, and performance analysis to grow engagement, retention, and monetization. Key Responsibilities • Inbound & Opportunity Mapping - Lead generation: Analyze editorial performance to identify "conversion gold mines." Define strategies to which articles, content or news cycles should be leveraged to capture new leads and convert anonymous readers into a known subscriber in the database. • Newsletter Strategy & Execution: Define and own the content of our newsletters. Establish editorial frameworks and best practices to ensure consistency and scalability. • Lifecycle & Lead Nurturing: Create, manage, and optimize automated email flows and triggers. Ensure CRM initiatives support user lifecycle goals such as acquisition, engagement, retention, and reactivation. • Cross-Functional Coordination: Act as the central point of contact between local editorial teams, branded content, product, CRM and commercial stakeholders . Align CRM placements with marketing launches to maximize visibility. • Data-Driven Optimization: Track and analyze KPIs (Open Rates, CTR, Database Growth, and Conversion). Use insights to continuously optimize subject lines, formats, assets, journeys and send strategies. • Scalability & Automation: Establish and document CRM workflows. Identify opportunities to improve efficiency through tooling, automation, and AI-driven processes. About You • 3+ years of experience with Inbound marketing strategies within a media, agency or digital brand environment. • Inbound Mindset: Ability to identify content opportunities and transform them into lead generation engines. • CRM Expertise: Deep understanding of CRM ecosystem, including content strategy, deliverability, and performance optimization. • Strategic & Editorial Sensitivity: Strong editorial sensitivity and ability to curate content for diverse audiences while balancing editorial value with monetization. • Experience working closely with an editorial team to align strategies. • Analytical Mindset: Highly analytical, with the ability to turn data into clear insights and action plans. Deep understanding of the key metrics of an Inbound Marketing campaign. • Tech Savvy: Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar). • Nice to Have: Hands-on experience with Salesforce Marketing Cloud is a significant plus. • Project Management: Comfortable managing multiple markets, stakeholders, and deadlines simultaneously. • Languages: Proficient in English; additional languages are a plus. Benefits & Perks: • Opportunity to have a real impact in a high-growth global category leader • 40% discount on all Fever events and experiences • Work in a location in the heart of Madrid, with possible travel across our markets • Home office friendly and flexible schedule • Responsibility from day one and professional and personal growth • Great work environment with a young, international team of talented people to work with! • Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee • English and Spanish Lessons • Gympass (Wellhub) Membership • We have free food, drink and fruit at the office! • Possibility to receive in advance part of your salary by Payflow Thank you for considering joining Fever. We cannot wait to learn more about you! If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply! If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey. If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice