Demand Generation Manager - EMEA at Filigran

Filigran

France·1w ago

ManagerFull-timeRustGit

Salary Range

$65,280 - $88,320 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Demand Generation Manager to join our Growth Marketing team at Filigran, a company revolutionizing cyber threat management with innovative open-source solutions. Your main mission is to create predictable, high-quality pipeline for our sales and partner teams by designing and running integrated campaigns across digital, events, and partners.

Key Responsibilities

→Own pipeline targets for specific segments/regions and build a demand generation plan to hit them (campaigns, channels, offers, timings).
→Plan, launch, and optimize multi-channel campaigns (email, paid, social, webinars, physical events, ABM…) to drive qualified leads and opportunities.
→Work hand in hand with Sales and BDRs to align on ICP, messaging, lead qualification, routing, SLAs, and follow-up sequences.
→Leverage our events strategy (online and physical) to generate demand before, during, and after each event.
→Collaborate with Product Marketing and Content to build strong offers and assets that convert.
→Measure performance and report clearly on campaign results (leads, pipeline, revenue impact).
→Manage and improve our demand gen stack and processes (e.g., marketing automation, CRM, tracking, lead flows).
→Test, learn, and scale what works, from small experiments to programs we can roll out globally.

Requirements

✓5+ years in B2B demand generation, growth marketing, or performance marketing (SaaS background preferred).
✓Strong track record running multi-channel campaigns that create qualified pipeline.
✓Comfortable with HubSpot/Salesforce-type tools, lead flows, and basic reporting.
✓Solid understanding of funnels, ICPs, segmentation, targeting, and conversion levers.
✓Able to work in a remote, async-first environment with clarity and ownership.
✓Hands-on, pragmatic, and comfortable jumping between planning and execution.
✓Good collaborator: you share context early and avoid surprises for your stakeholders.
✓Currently based in one of the following countries: France, UK, Spain, or Italy.