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JDE Peet's - Stage - Etudes Marketing Consumer Insights H/F | LβOr - Senseo - Tassimo at JACOBSDOUWEEGBERTS
JACOBSDOUWEEGBERTSParis, IDF, frΒ·4d ago
SeniorFull-time
Salary Range
$53,040 - $71,760 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Consumer Insights (CI) team plays a key role in guiding JDE Peet's coffee market strategy. Using data from consumer and distributor panels, ad-hoc studies, social listening, and weak signal analysis, the team evaluates impacts and influences JDE Peet's France strategy.
Key Responsibilities
- βConduct regular analyses of coffee market segment performance and brand performance using distributor and consumer panels for stakeholders
- βTrack and analyze brand image and awareness among consumers
- βContribute to ad-hoc studies and cross-analyses addressing business issues
- βBuild recommendations for Marketing and Sales teams
- βWork closely with internal JDE Peet's teams and external suppliers
Requirements
- βCuriosity about the coffee market, consumers, and usage trends
- βStrong analytical and synthesis skills
- βAbility to work autonomously and take initiative
- βExperience with market data analysis tools preferred
Benefits
- β Opportunity to develop concrete professional skills
- β Chance to develop soft skills including analysis, synthesis, autonomy, initiative, and priority management
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