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ManagerFull-timeRustGitGoAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Trust Wallet is seeking a Product Marketing Manager to join our team. You will work closely with the GTM Lead to execute and scale go-to-market strategies across our product portfolio, owning multiple launches end-to-end.
Key Responsibilities
- →Own GTM for new products and features
- →Partner with the GTM Lead to plan and execute go-to-market strategy
- →Turn product specs into clear user narratives, positioning, and messaging
- →Define launch tiers and build comprehensive GTM plans
- →Develop deep understanding of user segments and translate pain points into messaging
- →Drive adoption and revenue through targeted campaigns
- →Create high-quality messaging and assets across various channels
- →Lead cross-functional teams and push for clarity and quality
- →Build scalable playbooks and document best practices
Requirements
- ✓4–7+ years in Product Marketing, Growth Marketing, or Product Strategy
- ✓Experience in crypto, fintech, or complex consumer tech strongly preferred
- ✓Proven experience owning GTMs end-to-end
- ✓Comfortable with ambiguity and early-stage products
- ✓Strategic thinking with hands-on execution ability
- ✓Strong writer with excellent product intuition
- ✓Data-aware with a focus on metrics
- ✓Fast, proactive, and ownership-driven
- ✓Culture fit
- ✓Takes extreme ownership
- ✓Proactive and self-motivated
- ✓Low-ego and high-output
- ✓Communicates clearly and directly
- ✓Enjoys shipping, testing, and iterating
- ✓Comfortable in a fast-paced environment
- ✓Cares about craft, taste, and user experience
- ✓Nice to have
- ✓Crypto native or wallet power user
- ✓Experience launching financial or trading products
- ✓Built segmentation frameworks or lifecycle programs
- ✓Worked in high-growth startups
- ✓What success looks like (first 6 months)
- ✓Own multiple GTMs independently
- ✓Improve launch quality and speed
- ✓Ship campaigns that move adoption metrics
- ✓Become a trusted partner to the GTM Lead and Product teams
