Director, Performance Marketing at Prenuvo

About Us At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again". We’re looking for a Director, Performance Marketing (Growth) to own and scale our paid media and lifecycle marketing programs across the full funnel from acquisition to conversion to retention. This is a high-impact role responsible for building and executing multi-channel strategies across TV, OTT, OOH, Print, Digital, Email, SMS, Push, and SEO. You'll play a critical role in optimizing our LTV:CAC, driving sustainable growth, and reshaping how people access proactive healthcare. This role will be responsible for managing an in-house team and agencies. If you’re passionate about data-driven growth, creative experimentation, and making a measurable difference in people’s lives, we’d love to meet you. Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives! What You'll Do • Lifecycle marketing (lead gen, conversion, retention) • Own CRM strategy across email, SMS, push, and in-app: acquisition captures, onboarding, nurture, upsell, cross-sell, reactivation, and win-back. • Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value. • Stand up referral, loyalty, and lead magnet programs; integrate with paid to retarget and suppress efficiently. • Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout to improve CVR and reduce churn. • Offline media buying • Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail, aligned with digital. • Build geo-first test plans (geo splits, phased market rollouts) to read lift and scale. • Negotiate rates, placements, and value-adds; set creative rotation and flighting. • Implement unified frequency and reach management across offline and online. • Digital performance media • Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing. • Deploy audience frameworks: prospecting, retargeting, and suppression using first-party data and clean rooms. • Measurement and experimentation • Heavily influence the measurement roadmap: MMM, MTA, geo-experiments, platform lift studies, and holdouts. • Build an incrementality program with always-on tests; codify decision rules for scaling/pausing. • Define the source of truth for LTV, attribution windows, and forecasting. Partner with Marketing Analytics and Finance on models and reporting. • Publish weekly scorecards and monthly QBRs with insights, not just metrics. • SEO and organic discovery • Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial. • Prioritize backlogs using impact sizing tied to revenue. • Creative and messaging • Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital. • Establish test matrices for hooks, offers, formats, and CTAs by audience and channel. • Team and operations • Hire, develop, and mentor channel owners, CRM managers, and analysts. • Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization. • Ensure compliance with privacy, consent, and deliverability standards. What You’ll Bring • 12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels. • Proven ownership of LTV:CAC, payback, and incrementality at scale. • Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads. • Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale. • Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics. • Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC). • Advanced Excel/Google Sheets; SQL familiarity preferred. • Clear communicator with executive-ready narratives and concise recommendations. • Excellent project management and prioritization. • BA required; MBA a plus. Key Performance Indicators (KPIs) • LTV:CAC Ratio & Payback Period: Measure efficiency and time-to-return on customer acquisition. • Incremental Revenue & Channel/Geo Lift: Track revenue gains and performance uplift by marketing channel or geographic region. • Customer Acquisition Cost (CAC), ROAS, and MER: Assess paid media efficiency through return on ad spend and media efficiency ratio. • Lead Capture, Activation, Retention & Reactivation Rates: Monitor lifecycle performance from acquisition through re-engagement. • Organic Sessions, Keyword Rankings & SEO Conversion Rate (CVR): Evaluate effectiveness of organic search strategies and downstream conversion. • Creative Testing Velocity & Win Rate: Track how frequently creative is tested and the percentage of winning variations. Our Values First: we are Pioneers • Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding. Second: we are Platform-Builders • We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission. Above all: we are Patients • We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work. What We Offer • An avenue to make a positive impact on people's lives and their health • We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member • Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way • Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize • Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it • We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable! • Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today! • We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family • The base salary for this role ranges from $210,000-$270,000 in local currency, depending upon experience and geographical location. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules. Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to [Upgrade to PRO to see contact].