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SeniorFull-timeGit
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Field Marketing Manager to join the EMEA Sales and Marketing team, supporting the UK market. This role involves developing and executing high-impact field programs to fill the sales funnel and accelerate deal closures.
Key Responsibilities
- →Build, execute, and measure quarterly Field Marketing plans including in-person events, webinars, and integrated campaigns.
- →Develop and execute demand generation programs with paid and owned media, content creation, digital campaigns, and partnerships.
- →Deliver Account-Based Marketing programs tailored to the sales team’s top accounts.
- →Coordinate all aspects of tradeshows and networking events in the UK.
- →Work with trade and networking organizations for the UK market.
- →Analyze program results and optimize as needed.
- →Maintain ongoing communications with Sales, Field Marketing peers, and cross-functional teams.
- →Collaborate with sales leadership to understand their goals and align on planning.
- →Design and execute channel partner marketing initiatives to drive pipeline and mutual revenue growth.
Requirements
- ✓Demonstrated track record of upmarket pipeline generation and deal acceleration programs.
- ✓Experience in managing and executing integrated marketing campaigns.
- ✓Strong understanding of lead scoring, nurturing, campaign creation, tracking, pipeline generation, and deal acceleration.
- ✓Ability to align with internal systems and work closely with the sales team to understand regional needs.
- ✓Experience with data and analytics.
