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Mid LevelFull-timeRustGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a data-driven, performance-focused Digital Marketing Strategist to join Straight Arrow News. This role will own and optimize paid media strategy across various digital channels to drive app downloads, newsletter subscriptions, and paywall subscriptions.
Key Responsibilities
- →Plan, execute, and optimize paid acquisition campaigns across Meta, TikTok, YouTube, Google UAC, Snapchat, and emerging performance channels
- →Develop campaigns to boost newsletter and subscription growth and retain users
- →Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, content engagement depth, session frequency, and long-term habit formation
- →Collaborate with the SAN team to develop value-based messaging that communicates SAN’s mission, credibility, and differentiation
Requirements
- ✓4 to 7 years of experience in paid social, mobile app growth, performance marketing, or audience development
- ✓Proven experience driving deeper longer-term user engagement through newsletter signups, app installs, and/or subscriptions
- ✓Strong analytical skills with experience in forecasting, cohort analysis, LTV modeling, and attribution
- ✓Knowledge of mobile attribution, incrementality, and MMP platforms
- ✓Strong communicator who can simplify data insights into clear, actionable recommendations
- ✓Self-starter who thrives in an entrepreneurial, fast-paced environment and efficiently manages budgets
- ✓Experience with subscriptions and mission-driven organizations is preferred
Benefits
- ★Comprehensive health and wellness coverage
- ★Generous paid time off, paid holidays and floating holidays
- ★Vision and dental plans
- ★Retirement plans like the company's 401(k) plan with company match
