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Mid LevelFull-timeGit
Salary Range
CA$65,000 - CA$75,000 /year
About the Role
We are looking for a Paid Media Strategist to join our team at AntiSocial, a social-first digital marketing agency. This role focuses on leading the planning, execution, and optimization of paid social and digital media campaigns, ensuring our work not only looks great but performs.
Key Responsibilities
- →Develop paid media strategies aligned to campaign and business objectives
- →Plan, launch, and optimize paid campaigns across platforms including Meta, TikTok, YouTube, Google, and emerging social channels
- →Own budget allocation, pacing, and performance reporting
- →Analyze performance data and turn insights into clear recommendations and optimizations
- →Partner closely with creative teams to inform messaging, formats, and testing approaches
- →Lead A/B testing and experimentation across audiences, creative, and platforms
- →Present performance results and strategic recommendations to internal teams and clients
- →Stay on top of platform trends, algorithm changes, and best practices in paid media
Requirements
- ✓3+ years of experience in paid media or performance marketing, ideally within an agency or social first environment
- ✓Strong experience managing paid social campaigns end to end
- ✓Hands-on experience with Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager required
- ✓Comfortable working with data, reporting, and insights while keeping a creative mindset
- ✓Experience collaborating with creative teams and influencing creative direction
- ✓Strong communication skills and confidence presenting to clients
- ✓Organized, proactive, and able to manage multiple campaigns at once
