Business Finance Manager (Area Sales Manager - POS Acquiring) at Tide

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly • Over $300 million raised in funding • Over 2,500 Tideans globally - we’re diversity champions! • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE ROLE We are seeking a dynamic and results-driven Business Finance Manager to lead and expand our acquiring (POS, payment gateways, EDC Machines) product portfolio across the Delhi NCR region. The ideal candidate will bring a strong background in the Financial Services industry with proven expertise in managing and growing sales through multiple channels, including Feet on Street, Sub-DSAs (Direct Selling Agents), Open Market, and Connector channels. This leadership role requires a strategic thinker capable of driving sales performance, leading a high-performing team, and collaborating cross-functionally to achieve organizational objectives. Key Responsibilities: • Design and implement effective sales strategies to expand the reach and market penetration of POS, EDC machines across the region, ensuring alignment with organizational objectives and revenue growth. • Manage and strengthen relationships with key partners across various sales channels, including Sub-DSAs (Direct Selling Agents), Open Market, and Connector partners, leveraging these channels to maximize business growth and customer acquisition. • Oversee recruitment, training, and performance management of Area Sales Managers (ASMs), providing guidance and support to ensure sales targets are met. Foster a high-performance culture through regular coaching and performance reviews. • Continuously monitor market trends, competitor activities, and customer needs to identify emerging opportunities and challenges, adjusting sales strategies based on market insights and feedback. • Collaborate with cross-functional teams, including Credit, Risk, and Operations, to ensure smooth execution of POS onboarding and deployment processes. Work closely to streamline workflows and resolve issues promptly for a seamless customer experience. • Ensure all sales activities comply with company policies, industry regulations, and legal requirements, focusing on ethical sales practices and mitigating potential risks. • Prepare and present detailed sales reports and forecasts to senior management, providing insights into performance, growth opportunities, and risks. Use data and analytics to make informed decisions and adjust strategies. • Lead the development of the DSA (Direct Selling Agent) channel by recruiting and onboarding new agents, with a focus on expanding the network to tier 2 and tier 3 markets for broader coverage and growth in underserved regions. • Build and lead a strong Feet on Street team by recruiting, training, and motivating field sales representatives, ensuring they are equipped with necessary tools and skills to acquire merchants and drive POS machine adoption effectively in the field. WHAT WE ARE LOOKING FOR • 11+ years of sales management experience, preferably in financial services and POS / merchant acquiring / payments products. • In-depth understanding of financial services, POS machine solutions, market trends, and competitive dynamics. • Proven leadership skills with a track record of effectively managing and motivating sales teams. • Strong communication, negotiation, and interpersonal skills to build relationships with internal teams and external partners. • Expertise in developing and maintaining long-term relationships with key partners, clients, and stakeholders. • Results-driven with a demonstrated ability to meet or exceed sales targets and business goals. • Bachelor's degree in Business, Finance, Marketing, or related field; MBA or advanced qualifications preferred. • Proven experience in leading FOS teams, handling POS/EDC machine sales, and demonstrating the ability to launch new cities while managing P&L and partner relationships. WHAT YOU’LL GET IN RETURN • Competitive salary • Self & Family Health Insurance • Term & Life Insurance • OPD Benefits • Mental wellbeing through Plumm • Learning & Development Budget • 15 days of Privilege leaves • 12 days of Casual leaves • 12 days of Sick leaves • 3 paid days off for volunteering or L&D activities • Stock Options TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: • Tide does not charge any fees at any stage of the recruitment process. • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. • Communication from Tide will only come from an official @tide.co email address. • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [Upgrade to PRO to see contact] Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. 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