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ManagerFull-timeMachine LearningGoAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a highly analytical and data-driven marketer to join Faire's Growth Marketing team. This role involves supporting day-to-day management of our paid search channels, working closely with the Senior Manager to grow the channel and improve efficiency.
Key Responsibilities
- →Manage paid search campaign execution on Google and Microsoft, identifying optimization opportunities to meet KPIs focused on scalable user growth.
- →Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.
- →Ensure campaigns run smoothly, identify technical or performance issues, and work cross-functionally for swift resolution.
- →Own the keyword feed implementation in Channable, setting up keyword experiments to create a scalable program.
- →Launch new campaign experiments following a structured roadmap to optimize the full-funnel experience.
- →Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization.
Requirements
- ✓3-5 years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.
- ✓Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.
- ✓Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.).
- ✓Understanding of key paid marketing metrics and their impact on performance.
- ✓Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g., Mode and Tableau).
- ✓Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting.
- ✓Familiarity with AB testing and experience launching experiments in Google Ads.
- ✓Strong organizational skills, attention to detail, and a passion for optimizing processes.
- ✓Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus.
- ✓Experience in managing a cross-border program is a plus.
- ✓Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously.
- ✓Loves working with AI, APIs, and automation tools to solve tedious problems.
Benefits
- ★Competitive salary and equity
- ★Health insurance and 401k
- ★Hybrid work model with 3 days in office and flexibility to work remotely up to 4 weeks per year.
